Ridgeway Roofing, September 2026
Revenue Leak Report
Where every marketing dollar went, how much of it turned into booked jobs, and where jobs are slipping away.
Sample company with sample numbers. Your report runs on your own data.
Revenue from booked jobs
$344,350
September 2026
Gross profit after marketing
$127,423
Revenue less materials, labour and ads
Leads in
152
Calls, forms and messages
Leads that became jobs
29%
44 booked jobs
Ad cost per booked job
$265
Paid channels only
The biggest leak: leads that wait
After-hours leads
Evenings, weekends and before 8 am
18 jobs missed
Estimated revenue left on the table: $141,000, if after-hours leads booked at the daytime rate.
Booking rate by how fast you replied
Share of leads that became a booked job, by time to first reply
What each marketing dollar brought back
Gross profit per $1 of ad spend counts only jobs that were booked and completed.
| Channel | Spend | Jobs | Cost per job | Profit per $1 |
|---|---|---|---|---|
| Google Ads | $4,200 | 10 | $420 | $7.87 |
| Google LSA | $2,100 | 11 | $191 | $15.36 |
| Meta Ads | $1,800 | 5 | $360 | $6.75 |
| HomeStars | $650 | 7 | $93 | $27.30 |
| Referral/Repeat | No spend | 11 | n/a | n/a |
What each crew earns back
Labour as a share of revenue. Lower is better.
| Crew | Jobs | Revenue | Labour % | Gross margin |
|---|---|---|---|---|
| Crew A (Marco) | 10 | $89,370 | 22.7% | 40.3% |
| Crew B (Dylan) | 7 | $76,780 | 27.5% | 35.8% |
| Crew C (Raj) | 16 | $162,300 | 22.1% | 40.9% |
| Repair Tech (Sean) | 11 | $15,900 | 22.9% | 39.7% |
The one fix this month
Answer every lead in under 15 minutes, day or night
Leads answered within 15 minutes booked at 50%. Leads that waited more than 4 hours booked at 12%. More than half of all leads arrive after hours, when nobody is picking up. An instant reply system closes that gap without adding staff.
Second priority: every $1 on Meta Ads brought back $6.75 in gross profit, versus $15.36 on Google Local Services. Shift budget toward what books jobs.
Figures are built from the CRM lead log, completed jobs list and ad spend for the month. Gross profit is revenue less materials and crew labour; overhead is not included. "Jobs missed" is an estimate, not a promise. This report supports decisions and does not replace your accountant.